Case study Creative Advertising Video Shinpo Plastic – Home Appliance:

Project carried out in partnership with the communication agency Creature.inc. When people talk to you about Shinpo Plastic, you normally think of plastic housewares, and furniture for breakfasts that you take home and secretly collect. What you don’t necessarily imagine is all the other possibilities that Shinpo Plastic offer through their product package. To show the extent of the possibilities, Shinpo Plastic, through the agency Creature Inc, contacted FEB Influencer to imagine an influential and talent/influencer campaign. About Shinpo: Established in 1982, PT. Sahabat Intim Plasindo is one of the leading manufacturers of plastic housewares and furniture in Indonesia. We strive to make everyday life more convenient and organized, so that it can be simpler and clutter-free.

The influencer marketing campaign briefly:

During one year, 4 influencers travelled throughout Jakarta at Rumah Ucing for take a shoot with the agency… The content created: videos, photos, stories, visual prints, published on Instagram and YouTube.

Campaign results:

• Follower reach: 1 millions
• Content pieces: >800
• Views on Instagram Stories : 200K
• Earned Media Value : Rp. 25 millions more

FEB Influencer was in charge of the selection, booking, management, organization of the schedules of the influencers for these 50 dates, the events and the quantified and illustrated reporting. If you liked this case study, you can share it around you, on Instagram, Youtube, Linkedin, Facebook, Twitter. Photo credit : @shinpoplastics, @febinfluencer, @creature.inc